I don’t care

“Ain’t a soul on this entire earth ain’t got a burden to carry he don’t understand, you ain’t alone in that… But you been carryin’ this one long enough… Time to go on… lay it down…”       Bagger Vance : The Legends Of Bagger Vance

We all have a story, we all have a history. How do you use yours?


I don’t care about your stories, I’m sure they keep you warm at night though, and help you feel secure in your insecurities and limited beliefs about your capability.

I don’t care about the tragedies that have happened to you. I’m sure you’re correct in thinking that they are SOOOO much bigger/worse/tragic than has ever happened to anyone else in the world.

I don’t care about how big your bum is, wobbly your thighs are. I know that it’s the fault of those advertisers making the burgers just look so good. And yes your boss is so mean in making it hard for you to get to a decent canteen for lunch. I don’t know how he sleeps at night.

I honestly couldn’t give a rats bum. Not a spick of care in here I promise you.


“But you’re a coach! You’re paid to care!!”

NO I’m NOT. I’m paid to kick your butt, to push you past the limits that you think you have. To hold you to the glory that is you.

So if you want to share your story, Don’t! Keep it to yourself or share it with some  losers who want the justification of “the world is crap” to help keep them stuck too. You can find lots of friends in Mediocrity City.

There’s an alternative, if you’re brave enough. If you’ve got a big enough Reason to Be.

If you want to share your sweat, your effort, your commitment and you’re prepared to hurt to do that then come on down and join the team.

Nothing is effortless, but it is easy. It isn’t breezy, but it is grace-full.


Come to the Edge and Live. Fully.

2 thoughts on “I don’t care

  1. Loved it! Thanks – it’s good to be kept in check sometimes and at the
    Moment I’m working through a lot of fear – excited about the next 12 months but totally shit scared too! Thanks for the bum kick 🙂 p.s loving the Purple Cow book you suggested!

  2. Excellent!!

    Keep kicking some ass women!

    “If you don’t like something change it; If you can’t change it, change the way you think about it”

    What you focus on is what you create, so if you keep focusing on the pain of the past you will keep creating the same in the future. If you choose to rise above, learn from the past and project something better for the future then that is what you will receive =)

    Love your work beautiful women!

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